{"id":2671,"date":"2021-04-06T10:42:30","date_gmt":"2021-04-06T08:42:30","guid":{"rendered":"https:\/\/imas.dk\/?page_id=2671"},"modified":"2021-04-06T10:42:30","modified_gmt":"2021-04-06T08:42:30","slug":"ishoej-mekaniske-changes-its-name-to-imas","status":"publish","type":"page","link":"https:\/\/imas.dk\/en\/about-us\/ishoej-mekaniske-changes-its-name-to-imas\/","title":{"rendered":"Ish\u00f8j Mekaniske changes its name to IMAS"},"content":{"rendered":"<h3><strong>\u201dIt\u2019s time that we prepare for increasing our exports, and therefore we should have a name that is easier for our customers abroad to pronounce,\u201d says managing director and owner, Allan Rasmussen, commenting on the new name. <\/strong><\/h3>\n<h3><strong>He further states that the name change is a natural consequence of the company\u2019s relocation from the town of Ish\u00f8j to its current address in the town of Greve, 5 years ago. This relocation has provided factory space with room for several additional CNC cutters and CNC lathes \u2013 and, hence, opportunity for increased growth.<\/strong><\/h3>\n<p>Today, about fifteen percent of the lathed and milled components manufactured at the machine works are for customers in Sweden, Germany, and Great Britain. However, it is Allan Rasmussen\u2019s ambition that the company\u2019s export share increase in the years to come:<\/p>\n<p>\u201dWe experience considerable potential in the role as sub-supplier for a number of industries in our neighbouring countries, and we would like to exploit this potential for further growth,\u201d he says, adding:<\/p>\n<p>\u201dHere in Greve, we have a sufficient basis for a pronounced increase in our export, and hence we\u2019re working towards this end, for instance through excellent assistance provided by DI (the Confederation of Danish Industry) of which we are members.\u201d<\/p>\n<p>In a few years\u2019 time, providing that Allan Rasmussen\u2019s ambitions are met, between forty and fifty per cent of the IMAS production will be exported while, at the same time, the company will retain its Danish customers. So, at the end of the day, the name change was an easy decision to make, since the company was already using the name IMAS in its website address, www.imas.dk. Likewise, the abbreviation \u2013 IMAS \u2013 is easy to pronounce and remember for international customers.<\/p>\n<h2><strong>Continued development at our machine works <\/strong><\/h2>\n<p>IMAS is continuously developing its plant and equipment with for instance state-of-the-art CNC cutters and CNC lathes, long-bed lathes, and micro lathes. The specialty of our machine works is the lathing of blanks between \u00d8 65 mm and \u00d8 0.3 mm. In 2021, the machine works further initiated a new era, introducing its first KUKA industrial robot together with the most recent CNC-cutter model.<\/p>\n<p>\u201dThis is the third name change during the firm\u2019s 76-year long history. And, similar to the previous occasions, this name change is a natural consequence of our development,\u201d Allan Rasmussen explains.<\/p>\n<p>Allan\u2019s grandfather, Henry Poulsen, laid the foundations of the machine works in 1945 &#8211; then located in central Copenhagen under the name of H. Poulsen. As Allan\u2019s father, Mogens Poulsen, took up his duties in the business during the 60s, the name was adjusted to H. Poulsen &amp; S\u00f8n (i.e. adding \u2018&amp; son\u2019). When, in 1972, Mogens Poulsen took over the business and moved it to the town of Ish\u00f8j the following year, the name was changed into Ish\u00f8j Mekaniske A\/S.<\/p>\n<h2><strong>Reinforced in 2020 and prepared for further growth <\/strong><\/h2>\n<p>\u201dThough retaining \u2019Ish\u00f8j Mekaniske\u2019 as our subsidiary name, we shall \u2013 along the way \u2013 change over to the sole use of IMAS, as this way we will be better equipped for the future, for export, and for continued growth,\u201d says Allan Rasmussen.<\/p>\n<p>He explains that, in spite of the challenges in the wake of the corona, 2020 was a good year with satisfactory earnings and the potential for expansion \u2013 of machinery as well as staff.<\/p>\n<p>\u201dTogether with a team of skilled employees, I\u2019m very pleased to be able to further develop the machine works founded by my grandfather. We will continue to develop our collaboration with our good Danish customers while, at the same time, seek more opportunities for the export of cut and lathed components made of any imaginable material,\u201d Allan Rasmussen concludes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201dIt\u2019s time that we prepare for increasing our exports, and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2661,"parent":2277,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2671","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ish\u00f8j Mekaniske changes its name to IMAS - IMAS A\/S<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/imas.dk\/en\/about-us\/ishoej-mekaniske-changes-its-name-to-imas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ish\u00f8j Mekaniske changes its name to IMAS - 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